Do you know how to manage brand reputation on social media? Before venturing into any business, individuals should know that the success of their business is dependent on their target audience. Your target audience is where your customers and fan base will be generated from. Hence, their opinions about your business can make or mar your brand reputation.
Never underestimate the power of your customers. One bad review from them and all your business plans are in shambles. So, in whatever you do, put them first. Ask yourself how they would feel about it.
In fact, put yourself in their shoes before concluding on your upgrade. Because, trust me, human beings are difficult lots to please. Social media makes it easier to reach your target audience and understand their needs and emotions. Hence, your brand needs to be careful with what they put out there.
How to Manage Brand Reputation on Social Media
As a business owner, you would need to appropriately manage your brand reputation on social media. Treat social media brand reputation with levity and watch your business plummet to the ground.
So, how do you manage your brand reputation on social media? No need to racking your brains as we already provided the answers below. Written below are a few tips that would help you manage your brand reputation on social media.
1. Be communicative and responsive on social media
In almost everything we do as human beings, communication is key. If you don’t communicate how would you know how the other person feels? That is why communication is also important in business. Talk to your customers periodically, be open to whatever it is they have to say.
Don’t brush off their grievances because there is almost always a reason for it. Listen to them and walk towards becoming better. Also, respond to their comments on social media platforms. Make sure they are aware that they have been heard and seen.
Sometimes before effecting a change in your brand, you can carry out a poll (use Twitter polls) to have an inkling of how well they would accept it. Let the results of the poll determine if you would effect the change or not. Remember, a brand that listens is a brand that prospers.
2. Read and reread content before posting them
This is very important. Don’t write an article, blog post, press release, or a tweet about your brand and post it immediately. Read it and ask other employees on your PR team to the same.
Make changes to it if there is any mistake. Ensure that the post is relatable for your target audience. Make sure it’s captivating and interesting, so customers don’t get bored of reading it.
3. Ask customers to leave reviews and comments
Most brands find it difficult to ask their customers to leave a comment or review. If you do not ask for it, then you should change. After rendering your services or selling your goods, it is important to know how they felt.
If the review is good, that is cool but if it’s not? You have to see to it that the comment doesn’t repeat itself. Never underestimate a bad review, treat it properly and with caution, so that you don’t further offend the customer.
4. Harness SEO as a strategy
SEO is an acronym for search engine optimization. It has long been used by businesses to generate organic views of their business website on Google. If your website content contains the right keywords and is properly optimized, it would be among the first few links to pop up when a search is done. It is one of the most used branding strategies in this internet age.
Even with its positive effect on branding, not monitoring your SEO can have adverse effects. Your good brand reputation can be destroyed by enemies of your brand leaving negative reviews and SEO attacks.
This can lead to Google flagging your business website and restricting it. Hence, there’s a need to always be on the watch out for suspicious spams and report the source immediately.
5. Be careful of the hashtags that you engage
Be mindful of the hashtags you hop on, on social media with your brand handle. It is not every hashtag that your brand handle will trend. Make sure to carry out thorough research on every hashtag before trending.
Trending a hashtag that does not align with the goals of your brand is bad for business. Your customers might notice and express dissatisfaction and this will further discourage other potential customers from patronizing you.
How to Grow Your Brand with Social Media Marketing Video
From the video: You’re a entrepreneur. It’s gonna be hard to succeed. So what do you do? You’re gonna leverage channels like social media because you don’t have money to spend on paid ads. Facebook ads and Google ads keep going up in costs but social media marketing can be free.
But there’s so much noise and so many people out there, you’re not gonna stand out unless you follow these tips. Hey everyone I’m Neil Patel and today I’m gonna share with you how you can stand out on social media as a entrepreneur.
The first thing you need to do is create amazing content. Some people will tell you go create video content. Others will tell you podcasting is better and some will say, you know what, you need long-form content.
Well here’s the thing, if you look at Gary Vaynerchuk, he does a ton of videos. That’s what he specializes in. He loves it. But if you look at me, I create text-based content. Why, because I’m better at that.
I’m not here to tell you to do videos, or podcasts, or text-based content, I’m saying pick the content type that you’re the best at. If you’re the best at something you’re more naturally likely to do better.
The next thing you need to know about social media, I’ve tested videos, and podcasts, and text-based content. If you want to be popular when you walk down the street and people recognize you, videos are gonna help more than anything else. If you want website traffic, I found that long-form content works better than anyone else.
And it’s not just me, even people like Tim Ferriss from The 4-Hour Workweek have found that long-form content produce more traffic than any other form of content. And why, because you’re not just getting social media traffic. When you create long-form content you’re also getting a ton of Google traffic.
See videos and podcast files don’t rank well on Google and Google’s one of the most popular websites in the world.So, you should consider leveraging long-form text-based content.
Conclusion For Brand Management on Social Media
To use all the tips listed above is to take control of your business PR. Be proactive and intentional as you decide to use the tips listed above. Apart from the above, another way to build your brand image on social media is to provide customers with periodic incentives like giveaways. With this, they would publicize your brand and uplift its image without you trying too hard.