How can a press release help my brand reputation? There are several ways in which a press release can help boost your brand reputation. A well-written press release will do so much for your brand, and it is those things that we aim to list in this article.
One of the most popular business goals is to be well-known for the right reasons. To achieve this feat as a brand, one would need to make several decisions and take steps in the right direction. A press release is a good step in the right direction.
Can a Press Release Help My Brand Reputation?
Takes your business to a wider audiences! If you’re looking to take your business to a wider audience? Then a press release is one of the most profound ways to do so. With a good press release, your brand will garner a lot of attention from the general public. Press release creates awareness about your brand as no other. By boosting awareness, sales, and customers increase.
Reaching your target audience is also easier with a press release. News about your brand and innovations by your brand becomes more accessible.
Improves your business credibility and transparency
With a convincing and captivating press release, you are sure to touch the hearts of the public. This would make them trust you more and see your business as credible. A press release will also give your customers the idea that you have nothing to hide concerning how your business operates. It would make customers feel included in the decisions you take concerning the brand, hence, building a brand-customer trust.
Corrects negative news and controls the story spread by the media
A press release will put your brand at the forefront of any media drama. Negative comments are bad for business, any of such will ruin your brand image. A Press release can handle that, help you address it, and express yourself. In the press release, buttress the negative comments and also make sure to highlight possible ways in which your brand intends to pacify the dissatisfied customer.
Also, press release controls stories spread by the media, especially online. As long as you are always ready to address anything that concerns your brand’s reputation, you hardly have anything to worry about. Run periodic searches of your brand on Google and see the comments. This will inform on where and where not to put in more work.
Enhances search engine ranking for your business
Search engine ranking spans beyond mere keywords. For a search engine to be highly ranked, it would need a good image description, contents, alternate tags, and external links. Getting your website noticed by people can be made noticed by a press release.
You might be asking how. A captivating press release can compel media outlets and journalists into recognizing your brand. This would further help your brand gain recognition and visibility by the general public. Just make sure to host the press release on your website. Once it is noticed for the right reasons, your website will generate a lot of traffic.
Tips for Writing an Outstanding Press Release
It is one thing to know the importance of a press release, and it is an entirely different thing to know how to write one.
For the media to notice your business story, you must put a lot of work into writing the press release. Written below are few tips for writing a captivating and outstanding press release for your brand.
- Make sure the press release is interesting and relatable for your target audience. Always put your target audience first; it is their reaction to that press release that will determine its effectiveness.
- What is trending at the time you decide to release a press release? Whatever it is, use it to your advantage. Link your press release to a trending topic and watch it trend.
- Take the press release of competitors into cognizance while writing yours. Make sure to write something different; offer your audience new and honest information.
- Make the tone of your press release casual and also serious. Share important information about your brand first. The first sentence of the press release must be informative and captivating. It is only then that people would be encouraged to read it.
- The press release should be as brief as possible.
How to Write A Press Release Video
From the video: I’m here to talk about how to write and submit a press release. It’s not as hard as you might think, all you have to do is follow these basic steps.
Step 1: Decide What you are Going to Write About
A press release can be about a new product, a new technology, an upcoming event, an upcoming trade show, a merger, new management, the options are truly endless. What a press release is at its most basic form is a communication tool to help you tell us what is going on in your business and why we need to pay attention.
It’s a way for us to report on what is truly happening in the manufacturing industry and you never know sometimes these press releases can turn into much larger stories. Some of our best stories have come to life because you have taken the time to send us information about what is going on in your business.
Step 2: Be Concise
I get hundreds of press releases in my inbox each week and that takes a lot of time to process. For that reason a press release should be about 400 words or less and they should also follow the inverted pyramid style of writing.
If you’ve never heard of the inverted pyramid think about it like this. It’s an isosceles triangle that’s turned upside down at the top of the triangle is the biggest portion. The biggest portion contains the who, the what, the when, the where, and the why the middle section of the press release. Includes the specifics.
It’s the technical data that is relevant to our readers. At the end of the press release is the extra information that you would like to include but perhaps maybe isn’t the most important. Any trained journalist will know that this is the section of the press release that they should cut first.
Step 3: Pick a Single Topic
While it might be tempting to do a round up of news or product items, it’s really not the most effective way to get your information out. Our readers are technical junkies they want to know the specific details about what is going on with a certain piece of equipment or a machine tool. The more detail you include the better and this leads me to step four.
Step 4: Be Technical
We’re looking for specific product features that someone wanting to purchase that particular piece of equipment would like to know about, we’re not looking for just a high level overview.
Step 5: Check your Checklist
Make sure that your press release includes specific technical information. It should also include high resolution images that are related to what your press release is actually about. Your press release should include hyperlinks and a media contact. It should also include the company name.
Sometimes your company is actually more well known for the product and your product name is highlighted, you should make it clear what is the company name and what is the product name. Your release should be well written. If your release is well written, you stand a better chance of getting into modern machine shop also make sure you submit a word doc word docs are so much easier to work with than pdfs send in your product release by the deadline if your release is related to an upcoming trade show or event know what the deadline is often times it is months in advance.
Step 6: Send in your Press Release
Before you do that though, make sure to do your homework, cater your press release to what our magazine writes about. For instance just because it covers manufacturing doesn’t mean that it pertains to what we write about.
Conclusion on Press Releases for Brand Management
The effect of well-written press releases on brand reputation is profound. If your brand is viewed as good by your customers, you will generate more sales and gain popularity. In cases where you need it proves difficult to write your brand’s press release, you can patronize press release services.
