As an entrepreneur, having an idea of how your business is perceived by your customers or even other business owners are important. Your business character cannot please everyone, but how many percentages of people can say they love your business character? Carrying out a statistical poll to ascertain the answer might be difficult. But if the rough estimate is below 60% then you have a lot of work to do...
Every business requires a good reputation to keep it afloat. A brand with bad reviews from customers will perform very poorly in the market. The truth is poor performance incurs a business loss, and nobody wants that, do they? The answer is generally a big NO! To avoid this, business owners would need to look into building their brand name and reputation. Well, this is where business/brand reputation management comes...
Great planning often draws the line between success and failure. Failure to plan only results in more failure. Your business plan should foremost be able to convince you that your idea is a solid one before you can convince any other person. Your business plan does more than guiding you and other important stakeholders on your business's growth. It also shows potential investors and partners where your business is headed....