The popular belief that leadership training should be for only those in top executive roles has set many companies and organizations back in achieving their goals. Before getting into the reasons why your employees should be engaged in leadership training, lets us look at what leadership training is. What Is Leadership Training? Leadership training is a course or program designed to help individuals gain the capability to fit in and...
A marketing funnel is used to connect the dots between your leads and your marketing strategy. Another way to think about this tool is the process of starting at step zero to ensure that you develop a successful marketing strategy. They are very important and aid in reaching out to prospective clients. The ultimate goal of the marketing funnel approach is to ensure that you maximize your time. By creating...
If you're like most small business owners, your email marketing list is one of your most valuable assets. And if you're not sure how to grow your list or keep it updated, don't worry—we're here to help! In this post, we'll outline some of the best (and easiest) ways on how to build an email list for small businesses. So whether you're just getting started or you're looking for new...
Are you a business owner who is looking for ways to increase your sales? If so, you may want to consider using a full funnel marketing strategy for business owners. Full-funnel marketing involves using a variety of different marketing techniques to capture the attention of potential customers and convince them to buy your product or service. By using a full- funnel marketing strategy, you can reach more potential customers and...
Everybody knows that anything worthwhile in life will require some hard work. This doesn't mean that you need to be exhausted or unable to sleep at night. Here are three ways to work smarter and not harder for small businesses to achieve success. Small businesses are the backbone of the American economy. According to the Small Business Administration, small businesses account for more than half of all private-sector employment and...